Social Media Trends of 2022 Marketers Need to Check Out

Social Media has evolved from simple, trivial tweets, status updates, and no-filter food posts, and it just keeps evolving. It has proven itself to be a tool for marketers and creators to promote their products, services, and their brand.    However, despite its efficacy in promoting your content and brand out there, the trends change […]

Connecting with Your Customers through Empathy in Marketing

Marketers and content creators are in the business of establishing relationships between the company and their consumers, or their potential audience. This becomes apparent when we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more about your audience.” […]

Creating Funny Video Content to Engage Your Audience

Charlie Chaplin once said, “A day without laughter is a day wasted.” It’s been proven that not only is laughter healing, it’s in our nature to laugh or find things to laugh at. Marketers and content creators have been utilizing this, understanding the consumers’ need to look at something funny. But here’s the thing, humor […]

Tips to Create a Great Video Content Strategy

Video has proven itself as a great medium for storytelling. Brands and companies can attest to the success videos have brought to their marketing campaign. For the past decade, video marketing has proven how it’s an effective way to connect with people. Videos have closed the gap between businesses and their target audience. However, as […]

Reasons to Create Video Content for Your Business

It’s a common myth that creating video content is too expensive for a budding marketer or agency. This makes creators reluctant about creating video content in their marketing campaigns. However, traditional marketing methods are slowly fading out of the picture in exchange for dynamic and fun videos. Influencers have been utilizing this and have been […]

Five Secrets Behind Successful Video Marketing

For the longest time, video marketers and content creators have been trying their hand at creating viral videos or making videos that leave a lasting impression. If a big number of views, shares, and engagement are elusive to you, perhaps you need to rethink how you’re creating your videos. Tips to Create Successful Video Content […]

The Most Underrated Social Media Platforms at a Glance

According to recent data, there are about 4.3 billion social media users at the beginning of 2021 which is more than 55% of the total global population. These numbers suggest that 9 in 10 internet users now use social media each month. This makes social media platforms an excellent market base for businesses to invest […]

What Tasks to Outsource in Podcast Production

Seasoned and starting podcasters will attest to the fact that there’s a lot that goes into producing a podcast episode. A time-consuming endeavor like Podcasting may be more worthwhile if you outsource tasks to help you manage your workload so you can focus on just the content. A podcaster who starts a show on their […]

A Comparison of the Most Popular Social Media Platforms

Social media has become an important component of every marketing strategy in the past two decades. In a world of connectivity, marketers have found an expansive avenue for promoting products or services through digital marketing.   The Pros & Cons of Popular Social Media Platforms As a business owner or marketer, diving into social media […]

Outsourcing Social Media Tasks to Virtual Assistants

Business owners and solo entrepreneurs alike have been seeing the benefits of outsourcing. Virtual assistants help these businesses work efficiently and effectively. The smartest thing an entrepreneur can do these days is to digitize their business. Countless SMEs and startups attest to the wonders of outsourcing and how it’s helped them cut costs, especially in […]