Social Media Platforms Explained: LinkedIn For Marketing

While LinkedIn is not as massive as Facebook or YouTube, this social networking platform has slowly grown into a staple for businesses and professionals. Launched in 2003, LinkedIn was designed primarily for professional networking. Job seekers, employers, businesses, and organizations use it to build valuable professional relationships in their own industries.  However, LinkedIn is more […]

Marketing Strategies In Social Media Platforms Explained

Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns.  Creating a social media business profile is one of the first things that any online […]

Youtube vs. TikTok Marketing: Social Media Platforms Comparison

There are millions of social media users globally. That is why it’s no surprise that digital marketers jumped right into social media as a primary marketing and ecommerce platform. Social media offers amazing opportunities to reach a larger audience and advertise to diverse groups of people.  However, using social media for marketing may not be […]

Marketing in Social Media Platforms Explained for Beginners

Marketing is an essential part of any business. However, a new form of marketing emerged in today’s digital age and the internet world. Instead of traditional marketing tactics such as newspaper ads and billboards, businesses turned to digital marketing to promote, sell, and advertise their products or services.  According to the latest reports, social media […]