While LinkedIn is not as massive as Facebook or YouTube, this social networking platform has slowly grown into a staple for businesses and professionals. Launched in 2003, LinkedIn was designed primarily for professional networking. Job seekers, employers, businesses, and organizations use it to build valuable professional relationships in their own industries. However, LinkedIn is more […]
Category Archives: Social Media Platforms
Social Media Platforms Comparison For Ecommerce Advertising
Social media has brought significant changes to our world. The development of digital communication channels and social networking sites revolutionized how people interact, engage, and connect. Gone are the days when people used to mail letters through the post office or the times when people only got to talk to each other face to face. […]
Video Marketing On Social Media Platforms Explained
Video marketing is a powerful tool on its own. However, combining it with social media’s reach and potential can elevate your marketing campaign to the next level. Here is an overview and guide on conducting video marketing campaigns through various social media platforms to give you a better idea. Video Content and Social Media […]
Importance Of Marketing On Social Media Platforms Explained
The use of social media has become increasingly popular over the years. From a mere 2.73 billion global users in 2017, it has risen to nearly 4.6 billion in 2022 and is expected to reach 5.8 billion by 2027. In addition to this, reports say that the average time people spend on social media platforms […]
Marketing Strategies In Social Media Platforms Explained
Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns. Creating a social media business profile is one of the first things that any online […]
Benefits of Facebook Marketing For Ecommerce Businesses
Founded in 2004, Facebook is recognized as the largest social networking site in the world. It has roughly 2.9 billion monthly active users comprised of a highly diverse demographic. Reports show that the highest usage of Facebook is among people between the ages of 45 to 54 years old. In addition to this, a majority […]
Youtube vs. TikTok Marketing: Social Media Platforms Comparison
There are millions of social media users globally. That is why it’s no surprise that digital marketers jumped right into social media as a primary marketing and ecommerce platform. Social media offers amazing opportunities to reach a larger audience and advertise to diverse groups of people. However, using social media for marketing may not be […]
Digital Marketing 101: Social Media Platforms Comparison Guide
Social media is one of the most powerful digital marketing tools nowadays. It is typically used to boost online visibility, increase brand awareness, expand audience reach, gain web traffic, as well as generate quality leads. However, it’s safe to say that not every social media platform works the same way. Some media sites are best […]
Utilizing Social Media Platforms In Ecommerce
In this digital day and age, social media are some of the most used and visited websites. Different social media platforms cater to a wide range of users with millions of average daily users. Taking this into consideration, social media is widely considered one of the most effective ways for an ecommerce business to reach, […]
Marketing in Social Media Platforms Explained for Beginners
Marketing is an essential part of any business. However, a new form of marketing emerged in today’s digital age and the internet world. Instead of traditional marketing tactics such as newspaper ads and billboards, businesses turned to digital marketing to promote, sell, and advertise their products or services. According to the latest reports, social media […]
