Marketing is an essential part of building a successful business. It is the primary tool used to promote and advertise your product or service in an attempt to rise above the competition. An effective marketing campaign can bring in customers’ attention, interest, and even loyalty which will ensure continuous revenue and sales.
Taking this into consideration, it is important for online stores and ecommerce businesses to pay close attention to their marketing strategies. Not only that, but they should also keep up with the different marketing trends in order to change and adapt to the target audience’s preferences.
In recent years, video marketing climbed to become one of the most effective digital marketing tools. According to recent reports, 86% of marketers include video as part of their marketing efforts and 88% believe that video content has positive effects on their social media marketing campaigns. Not only that, 99% of marketing professionals who used video content as part of their strategies say that they will continue to use video for the next couple of years.
With roughly 245 million unique digital video viewers in the world, creating video content for marketing has so much power and still has a lot of potential for growth. But in what ways can video marketing help your online business exactly? To help answer this question, here are some of the most notable benefits of using video content marketing in your ecommerce business.
Different Ways Creating Video Content Can Benefit Your Business
Reach a large audience
One of the reasons why video marketing is effective is because of the sheer size of people who consume video content regularly. The latest reports put the number of digital video viewers at 244.4 million people. And on average, people spend around 147 to 152 minutes watching video content on digital channels every day. The demand for video content is at an all-time high and it’s expected to continuously rise over the next couple of years.
Evidence of this is the sudden but continuous rise in popularity and growth of primarily video-sharing platforms such as YouTube and TikTok. In 2021, TikTok became one of the fastest-growing social media platforms. The site reached a total of 1 billion users within 5 years of its launch, beating social media giants such as Facebook and Instagram.
On the other hand, YouTube is the second most popular social media platform and the most visited video-sharing site globally. It also continues to rank as the most popular social media platform in several countries such as the US and India. Thus, video content as a type of social media tool became so popular that even platforms such as Facebook, Instagram, and Twitter integrated video-sharing and editing features into their applications.
One other reason why video content works in reaching larger audiences is that videos are significantly easier to share compared to articles, images, or podcasts. Recent reports show that videos are shared 1200% more than other types of digital media content. In addition to this, videos are 20 times more likely to be shared or spread on non-video social media platforms like Facebook, Twitter, and LinkedIn.
This is because videos are believed to offer more value, whether it’s in the form of entertainment or it’s for educational purposes. Viewers considerably enjoy and value the time spent watching video content online. Thus, using video content hand-in-hand with social media marketing provides an opportunity to effectively and efficiently reach and target a larger and more diverse demographic.
Captivate the audience’s attention and interest
Reports put the average daily time spent watching online videos at roughly 2 hours and 20 minutes. In comparison, an average reader tends to spend only around 15 seconds on a specific page of a website before moving on. To add to this, online articles take 20 to 30% longer to read compared to an article printed on paper, thus making them harder to consume.
Unlike articles, images, or podcasts, consuming videos involves more than one human sense. Although videos are primarily visual in nature, accompanying them with music or sound effects adds a layer of depth that can immerse and engage viewers so much more.
This can be extremely beneficial in marketing as it helps build a long and lasting impression to viewers. Videos are highly effective tools that marketers can use to paint a clear and holistic picture. For example, instead of writing an evergreen article about the new features of the latest iPhone, they can instead create an explainer video showing these features in action.
Reports show that consumers are more likely to watch a video about a product than to read about it. In addition to this, 80% of people are more likely to recall a video product ad even after a month of seeing it. However, creating quality video content is not an easy process. Aside from the long hours it typically takes to shoot the content, the next step involves equally long hours of editing and polishing in order to come up with the best videography.
Boost SEO performance
Search engine optimization (SEO) is a critical element in the digital marketing industry. It is a marketing tool that dictates online visibility based on the content’s relevance and value. It is also through SEO that online businesses can gain web traffic organically. But how can videos help improve your ecommerce website’s SEO ranking?
Search engines such as Google takes two things into consideration when analyzing your website’s ranking. It looks into the quality of the content as well as its relevance to the user’s search terms. Adding visual elements such as images and videos significantly improves the way search engines calculate the value and quality of your content.
Simply put, Google considers that visual aids make the textual content more understandable and informative. Thus, the more visual content you add to your website would lead to a higher search engine analytics rating.
Another way that videos help boost your SEO performance revolves around the traffic it brings to a website. Data shows that 82% of all web traffic comes from videos. In support of this, there is a 65% increase in click rates on email marketing campaigns that include links directing to videos. Search engines consider the amount of incoming traffic in determining your search engine result page ranking. Therefore, creating video content can increase your website’s quality traffic and influence your SEO performance.
One of the primary objectives of digital marketing is to advertise and promote to the most number of people possible. This allows people to actually learn about your business, get familiar with your brand, and find out about your products or services. Although video marketing is relatively new in the ecommerce and digital sphere, there is no doubt that video content can bring amazing benefits to online businesses.
However, creating video content takes a lot of time, effort, and resources to produce. Thus, it is important for business owners to take careful consideration on how to plan, strategize, and execute their video marketing campaigns in order to get the most cost-efficient results. Take the time to research and understand the dynamic of video content creation and video marketing in order to effectively build a strategy that would best meet your objectives.
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