Happy New Year!
2020 had been rough for small businesses and entrepreneurs, but the year definitely taught us how to stand our ground and to work smart in the face of hardships.
This year, perhaps the smartest thing you can do for your business is to digitize it. Countless SME’s and startups attest to the wonders of social media marketing and how it grows your business in terms of sales and brand loyalty and have boosted their following and presence in these trying times.
Like any other digital marketing strategy, reaping the fruits of social media requires structuring ideas and data into working strategies paired with dedicated time. A social media virtual assistant on your team not only helps free up your time so you can focus on other parts of your business, but social media virtual assistants can also help you expand your brand and social media effectiveness for a lot.
If you’re still questioning whether hiring a social media virtual assistant will be good for your business, here is a list of more tasks a social media expert can assist you with:
1. Write copy for social media posts and ads
An eye-catching photo is nothing without a great copy to complement it. The right choice of words to go with your products can help get your sales up in no time, which is why companies and businesses dedicate time and research to create persuasive copy for their content and ads.
Having a social media assistant with great copywriting skills can definitely boost social media engagement in your platforms, especially if this is a gift you’re not blessed with.
2. Find images or edit graphics for your content
As a business, it’s important to make an impression in social media so that your target audience can remember your brand better. Associating quality photos with the content you share will help you retain the attention and engagement in your social media that you wish to see.
Social media assistants tend to have a good eye for quality images and curate a flow that creates the perfect visual for your content. Picking photos for your social media takes a lot of time, and a social media VA can save you the time and energy scouring various stock photo websites, editing raw photos.
3. Manage your blog posts
In the world of virtual assistants, versatility and expertise are king. Most social media vas may already have a copywriting background, so hiring one is not only cost-effective, it’s a surefire way to target your audience with the help from their skills.
Social Media virtual assistants with the gift of writing who already know your brand and your product also allow them to create blog posts easily. Anyone with a background in content management platforms like WordPress will be a huge plus because they can handle scheduling your blog posts.
4. Track and monitor conversations and engagement about your brand
Understanding your audience better on social media requires keeping track of the conversations happening on your platform. Keeping up with mentions or conversations involving your brand helps improve content for your audience and shape your social media strategy. Your social media virtual assistant can follow trends, keep your brand relevant by keeping track of conversations, and analyzing them with the help of tools such as Buzzsumo and Hootsuite’s social mention feature.
5. Check and reply to comments and inquiries
Engagement keeps your audience interest in your brand. The best way to retain your audience’s attention is by keeping the conversations alive in the comments section or through direct messages. People appreciate it when they know a human is running the page.
A social media virtual assistant can monitor and reply to comments and messages for you. They can engage with your online audience according to the guidelines you set on how to respond to messages and comments while maintaining your brand personality.
6. Setup email campaigns
Email marketing can help increase customer retention and build loyalty from your followers. A lot of social media platforms luckily allow businesses to connect email campaigns to their advertising options in the platform of their choice. A social media virtual assistant who is knowledgeable in email marketing and platforms like mailchimp can make use of this tool to its highest potential and can empower your marketing strategies better.
Consider hiring a social media virtual assistant today to make the most of 2021 for your business. Expanding your brand through social media strategies can definitely help boost sales and widen your reach. If you want to know more, Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you. Click here for your free 30-minute consultation.
