Digital marketing is a must for any business in any industry. Since the digital world is greatly integrated into our daily lives, entrepreneurs must effectively establish an online presence. However, there are several aspects involved in digital marketing that one person cannot do all by themselves. Hiring a virtual assistant specializing in digital marketing is the perfect solution for this.
Virtual assistants are remote employees who are capable of providing a wide range of business support services. Aside from handling administrative tasks and answering phone calls, some VAs can also offer technical and specialized work including digital marketing.
To give you a better idea, here is an overview of the benefits of hiring a marketing VA. Aside from that, we will go over some of their common jobs and responsibilities. Adding more to that, we’ll also provide you with some tips on how to manage a remote working team or employee.
Benefits of Hiring A Digital Marketing Virtual Assistant
Lower operating costs
One of the benefits of hiring virtual assistants is that they work remotely. Thus, there is no need to rent an office, pay monthly bills, or purchase equipment. Generally, VAs are responsible for their work equipment. Before applying for work, they should already have all the necessary tools and devices they need while working from home. Therefore, business owners can enjoy lower operating costs when hiring a remote digital marketing VA.
Wider talent pool
Another beauty of the VA industry is that it involves a global talent pool. When hiring a remote employee, business owners are no longer limited to their geographical location. Instead, they can employ someone even if they are from across the globe.
However, it is important to consider language barriers and time differences whenever hiring someone from a different part of the world.
Flexible pay options
There is a common practice in the virtual assistance industry where clients are able to pay their remote employees based on their productive time. So instead of hiring a VA full-time and paying a fixed monthly salary, business owners have the option to compute their remote employees’ pay on the number of hours they work.
Time trackers are popular monitoring tools for remote teams and employees. Using this monitoring tool, business owners can accurately track and pay their remote employees based on their hourly rate.
Another option that virtual assistants offer is on a per-project or task basis. This is where the VA’s pay is based on the scope of their tasks and is paid after completion. As a safety measure, it is an accepted practice for the client to pay a certain amount upfront, much like a security deposit.
Starting a business and building it from the ground up is a time-consuming process. While it’s possible to do everything when it comes to startups and small businesses, the responsibilities involved in managing and growing a business can become overwhelming in the long run.
One of the benefits of hiring a digital marketing VA is that you can delegate work and focus on your executive responsibilities as a business owner. Not only that, but effective delegation can also increase your work efficiency, thus improving your overall productivity.
Popular Digital Marketing VA Jobs
Now that you know how VAs can benefit your business, let’s take a look at where can digital marketing VAs can offer their services. Digital marketing is a vast and complex industry. So whether you are looking for an industry expert or simply a helping hand with your day-to-day marketing tasks, VAs can help you with whatever that is that you need.
Content is king when it comes to digital marketing. It is considered one of the best and most effective marketing tools. A digital marketing virtual assistant could create blog posts, articles, and other forms of web content that can help boost your online presence and visibility. VAs with exceptional writing skills and some background in search engine optimization can be the perfect fit for this position.
Social Media Manager
If you started a business, social media marketing is a must regardless of what industry or niche you are in. Social media is one of the easiest ways to establish an online presence and reach potential customers. Since popular social media platforms like Facebook, Instagram, YouTube, and TikTok have billions of users combined, it is crucial for any business to be part of that digital world.
But aside from having a business profile account, it is even more important for these profiles to be active in order to engage audiences and encourage customers. Hiring a digital marketing VA specializing in social media management means that they are well-versed in these social media platforms. They follow and understand trends that can bring the most engagement and thus boost brand awareness and visibility.
Search engine optimization is crucial in any digital marketing campaign. It is considered one of the most cost-effective marketing strategies and it is used by most digital marketers in the industry.
A VA specializing in search engine optimization can conduct keyword research in order to optimize your website and content for search engine analytics. They can also conduct analysis on Google data to gauge the performance of particular marketing campaigns.
Helpful Tips For Managing Remote Employees
Hiring remote employees can bring unique challenges when it comes to monitoring and management. Given that they would be working remotely, it can be harder to monitor their productivity, manage their workload, and gauge their performance. To help you with this, here are some tips for managing remote employees.
Establish different lines of communication
When it comes to remote employees, one of the most persistent challenges involves communication. To help with this, adopt different forms of communication and utilize a wide array of online and digital channels to contact one another.
Adopt online messaging, emails, and video conferencing to ensure that there would be no miscommunication and misunderstanding when discussing work.
Discuss monitoring strategies
There is an ongoing discussion on whether constant monitoring actually encourages or hinders the productivity of remote workers. Some say that time trackers and monitoring tools keep them productive and focused on work.
On the other hand, others suggest that it is distracting. To deal with this, discuss with your VA whether they want to use in-depth monitoring tools or a simple time-tracking system would do. Keep in mind that VA working at an hourly rate would best fit with in-depth monitoring tools since it also keeps track of their online activities, ensuring work productivity.
Provide essential tools and programs
Working remotely means that all their tasks and responsibilities are conducted online. In order for your remote employees to work effectively and efficiently, it is important that you provide them access to essential work tools that they would need.
Some digital marketing tools, such as Semrush for SEO and even Grammarly for content writing, require subscriptions for expansive features. If possible, provide them with such tools so that they would be working under favorable conditions.
Digital marketing can be a time-consuming and demanding part of starting a business. Considering its importance to sales opportunities and business growth, it is essential that digital marketing receives a great amount of effort and attention.
If you’re struggling with balancing your marketing tasks and responsibilities, hiring a digital marketing VA can significantly lighten your load. But more than that, digital marketing VAs carry their skills and years of experience to provide quality marketing services that can improve your business’s online marketing performance.
Want to know more about hiring virtual assistants? Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you. Get a free ebook and learn more about how we can help you by signing up for our newsletter. We also offer a free 30-minute consultation if you prefer something more personal.