The digital world opens the market to everyone with barely any limitations. That is why competition is unbelievably high among businesses in the ecommerce industry. Commerce businesses compete for customers among the hundreds of thousands of companies that belong in their niche. This is even more challenging for small businesses that are trying to establish their brands against some of the world’s largest names and icons.
Taking this into consideration, it is important for new entrepreneurs to find a way to make their products and services stand out from all the competition. This is where different digital marketing strategies and approaches come to play.
What is Digital Marketing?
Digital marketing is a marketing approach that occurs on online platforms. It utilizes websites and the internet to send out promotional messages and other marketing paraphernalia. Commerce businesses aim to garner an audience and identify potential customers to boost retail sales on their online stores. To do this, they use strategies such as email marketing, social media marketing, and online advertising.
Like traditional marketing strategies, the goal of digital marketing remains the same. The first step in digital marketing is to garner traffic for businesses on the web. Then, subsequent strategies aim to push out the brand to customer bases to identify leads and convert them into sales.
However, digital marketing uses a variety of strategies to get the attention and pique the interest of online shoppers. Bearing these in mind, here are some of the most effective digital marketing strategies for startup companies in the ecommerce industry.
Best Digital Marketing Strategies for Startups
Search Engine Optimization
Search engine optimization or SEO is one of the most widely used digital marketing strategies. A 2019 report shows that more than 65% of online activities start with a search engine. Out of the 5 million daily average users of the internet, 65% account for more than 3 million people.
SEO is a form of digital marketing strategy that generates organic traffic to one’s website. It involves the use of key phrases and words that are recognized as relevant to your industry or niche. These keywords are ranked by search engines based on what your audience is searching for on the internet.
Websites need to create content that is optimized for search engines in order to improve their ranking and reliability on popular search engines such as Google, Bing, and Yahoo. With this, search engines will bring their website on top of search results, thus, organically drawing traffic to the website.
Some consider email marketing as an old-school and nearly dead digital marketing strategy. However, the reality is that emails continue to be a widely utilized tool and have been an essential component in various marketing strategies and campaigns. Survey shows that the average return of investment (ROI) for email marketing campaigns is $42 for every dollar spent.
Email marketing is a form of targeted marketing strategy that sends out emails directly to contacts once they have given consent to do so. It is used by businesses to send out promotional materials. This type of campaign is believed effective in building a community and establishing brand loyalty.
Social Media Marketing
According to the latest data, there are approximately 4.62 billion social media users globally. This number consists of users from popular social media sites and platforms such as Facebook, Instagram, Twitter, and TikTok.
Social media marketing utilizes these platforms to engage with its millions of users. However, the type of content often differs from one social platform to another. For example, video content creation and marketing are best suited for TikTok. On the other hand, Facebook uses a combination of ads, video content, and posts.
Social media platforms have been proven effective in increasing exposure, drawing traffic, and generating leads. Aside from that, successful social media marketing campaigns are also capable of establishing solid communities among their target audience. This helps build a sense of loyalty and an increase in sales from mere influence and reputation.
We at Sidekicks are experts in digital marketing for ecommerce businesses, and we’re here to help you grow your business. You can sign up for our newsletter or contact us today to learn more about our services.