Is social media management wearing you down? Establishing social media presence can be a daunting task that takes a lot of time.


It’s actually hard to figure out how to make the platforms work to your advantage— and with a hundred things more to work on, hiring a social media virtual assistant is the smartest way to go.

What is a Social Media Virtual Assistant?

Social Media Virtual Assistants pretty much do the same things Social Media Managers do, only they work remotely for you. They also take care of time-consuming tasks focused on growing your followers, making Instagram and Facebook content that catches your viewers’ eye, and totally improving your brand identity online.

These tasks include:

  • Creating social media profiles
  • Interacting and engaging with audiences on different social media platforms.
  • Curating content and images for your posts.
  • Creating and managing social media campaigns.


These tasks may seem to be something everyone can do, but in a business setting, are tedious and time-consuming. Social Media Management is just one part of your brand and business, so you might as well delegate these to somebody who knows the ropes. Not only do you save your time, it’s also quite cost-efficient.

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Benefits of Hiring a Social Media Virtual Assistant

1. Increase Business Efficiency

More hands are better than one, and when you want to focus on core tasks that fuel growth versus maintenance, having a social media virtual assistant can help you with non-core tasks such as:

  • Replying to comments
  • Researching hashtags
  • Creating content
  • Optimizing Social Media posts
  • Sending follow-up messages

These are time-consuming tasks that may keep you from using your time doing more mentally-demanding activities that are high-gain for your business.


2. Minimize Hiring and Training Costs

In a conventional office setting, hiring can be expensive. On top of spending your time and resources for screening, interviewing and recruiting, and training, you have to consider overhead costs and office maintenance. Hiring virtual assistants just automatically lower these expenses.


Lower Salary Costs

Virtual assistants work from home, and usually have to be paid only by the hour, for the work they’re doing.


Minimal Training Costs

Virtual Assistants are already experts in their own right, so besides teaching them the ropes and the system you run on, there’s very little you need to train them for.


Zero Office Expense

The best part about having virtual assistants is, there’s no need to pay office rent since they work from home.

3. Free Up Time

Most small business owners spend a big chunk of time trying to figure out their social media profiles. This forces them to spend almost all of their time working. This takes away precious time that you could spend doing high-risk/high-gain tasks. With a Social Media Virtual Assistant, all the little tasks that you used to worry about can be taken care of.


Photo by Kaboompi / Pexels


How to Hire a Social Media Virtual Assistant

Now that you know everything about Social Media Virtual Assistants and why you need them, the next step is to hire one. But how?

You can hire social media VA’s through an agency, or by finding a freelance virtual assistant. There are pros and cons to both ways:


A. Hiring from a Virtual Assistant Agency


For solo entrepreneurs who are new to hiring virtual assistants online, checking out VA Agencies is the way to go. They connect you to virtual assistants according to your needs.


Here are three Virtual Assistant Agencies for you to check out:


1. Go-Va 

2. Sidekicks

3. WoodBows

B. Hiring an Individual Virtual Assistant


As a seasoned entrepreneur who’s hired virtual assistants before, here are some websites:

1. Upwork

2. Fiverr


Still trying to make up your mind where to hire the best virtual assistants? Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you! Click here for your free 30-minute consultation.