Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns. 

Creating a social media business profile is one of the first things that any online entrepreneur tends to do. It is one of the easiest ways to connect with other people and advertise your products or services to the people around you and the millions more around the world. 

However, social media has so much power and potential that it can do more than just simple local advertisement campaigns. If you know how to utilize these sites and their features for marketing, you can build a foolproof strategy that can significantly drive sales and grow your business. To give you a better, here’s an overview of marketing strategies in social media platforms explained.


What Is Social Media Marketing?

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Social media marketing is the use of social media platforms to connect, promote, and advertise a brand or business to an audience. Some of the most popular platforms used in this marketing strategy include social networking sites such as Facebook, Instagram, LinkedIn, and Twitter. It also involves video-sharing platforms like YouTube and TikTok

Social media marketing is a popular strategy primarily used to reach a broad and diverse demographic. Given its widespread use and accessibility to millions of people, digital marketers utilize social media as means to increase their exposure, communicate with customers, and even promote their products. 


Social Media Marketing Goals and Objectives

Boost brand awareness

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Social media platforms have millions of users worldwide. According to recent reports, the total number of social media users globally in 2023 reached 4.5 billion people which is the majority of the world’s total population. Advertising and promoting on social media sites provide marketers with easy access to people, whether it’s a broad audience or a targeted group.


Increase online presence and visibility

In the same way that social media marketing is an effective way to increase brand awareness because of the platforms’ large and diverse demographic, it can also help in increasing your business’s presence and visibility. Social media websites and apps are easily accessible because it is available on various mobile devices. 

These sites are also designed to connect people together which also helps in identifying certain audiences with the same likes and interests. Social media platforms that use user-generated content in their system makes it easier for online businesses to appear on people’s home pages and news feed as long as they showed interest in your product, service, or niche. 


Grow and engage with audiences

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While online exposure is one factor in digital marketing, what is even more important is to develop a solid base that can turn into potential customers. Social media content and platforms provide easy opportunities to interact and engage with millions of people online. Your content can be a tool to build a following and the platform is there to interact with people through comments, tweets, and posts.


Drive up sales and revenue

Social media marketing is more than just visibility and engagement, it can also be used to directly influence your online sales. Social media platforms like Facebook and Instagram are well-designed for ecommerce and ecommerce processes. 

There is the introduction of Facebook Marketplace and Instagram even came with a feature that allows online businesses to integrate links to ecommerce websites. 


Marketing Strategies In Social Media 

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As ecommerce processes become more and more existent in social media, some social media sites have adapted and included features that make it easier for marketers to advertise on their platforms. 

This includes the introduction of Facebook Ads, YouTube ads, LinkedIn ads, and more. But aside from these paid advertisement options, there are several other ways that digital marketers can use social media in their marketing campaigns. 


Use chatbots for customer service

Timely customer support and service are essential in ensuring a good customer experience. While social media platforms are effective tools for interacting and engaging with your audiences, it is not entirely possible for a sole business owner or entrepreneur to be online 24/7. 

An AI chatbot is a social media management tool that can be used to communicate and respond to customer inquiries without the need for human intervention. 

Entrepreneurs can design their chatbots to answer common or frequently asked questions about their business. And the good news is that it doesn’t require any coding knowledge to integrate into popular social media platforms such as Facebook Messenger and Twitter. 

Even better, the use of AI chatbots allows customers to feel more comfortable when inquiring about products or services online. 


Engage large and diverse through multiple platform campaigns

Social media marketing strategies are not limited to just one platform. This means that marketers have the option to utilize their content and publish it on various platforms in order to reach a significantly larger audience. 

However, it is essential that the contents are optimized for each platform’s media types and algorithm. For example, you can repurpose your YouTube video and turn it into a teaser-like TikTok. You can also repost your Facebook post and create a summarized tweet on Twitter. Doing so extends your reach from one social media platform’s demographic to another. 


Create intimate customer relationships with subscription-based content

Creating content for a large audience and community is one thing, but another way to utilize social media platforms to build a more loyal customer base is by providing subscription-based content. Platforms like Patreon are becoming increasingly popular content creators nowadays and digital marketers can use this to build a more loyal and solid audience. 

This subscription-based marketing strategy requires customers to pay for a membership in order to access exclusive content such as behind-the-scenes footage, in-depth interviews, tutorials, webinars, and the like. Through this, audiences gain and see more value in their following while also establishing their support for the business. 


Utilize social media influence

Social media is one of the primary sources of clout and such influence over a broader audience can benefit online businesses. One of the online marketing strategies in social media is influencer marketing. 

It is a tactic that utilizes the influence a personality or celebrity has to promote or advertise a service or product to their followers or subscribers. This can be an effective way to increase brand awareness as well as drive up sales as the opinion of social media influencers have proven to have an effect on consumers’ purchasing decisions.


Produce viral content

There is no exact recipe for producing and creating viral content. Some are meticulously planned while others were mere productions. However, the key is that these contents were able to capture the attention and interest of a significantly large audience all across the world. 

Thus, producing viral content and publishing them on social media can bring remarkable results in terms of brand awareness, online engagement, and audience growth. 



Social media is one of the most powerful online marketing tools. It works well whether you’re running a small business or a large corporation. Nowadays, a social media presence is crucial as it is one of the most convenient and easily accessible ways to reach a target audience and for customers to know more about your business. 

However, it is not enough to just have a social media account for people to see. It is important for entrepreneurs and marketers to know how to best utilize these social media platforms to achieve their marketing objectives. 


Want to know more about digital marketing strategies? Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you. Get a free ebook and learn more about how we can help you by signing up for our newsletter. We also offer a free 30-minute consultation if you prefer something more personal.