According to recent data, there are about 4.3 billion social media users at the beginning of 2021 which is more than 55% of the total global population.

These numbers suggest that 9 in 10 internet users now use social media each month. This makes social media platforms an excellent market base for businesses to invest in their marketing campaigns. From major companies to small businesses, digital marketing, and in particular, social media marketing, has become an effective tool.

With the rise of these marketing tools, the market has become tougher to reach for brands and businesses, so marketers have to stretch out towards potential clients in any possible way. The major players in the platforms game, Facebook, Instagram, Twitter, and LinkedIn may provide a good amount of reach, but there are also a few underrated social media platforms that hold a lot of potential and may offer a promising market base.

Here are four underrated social media platforms explained for you.


quora interface
Image by Quora

A Q/A-based platform, Quora was founded in June 2009. It describes itself as a platform where people can gain knowledge and perspectives of all kinds.

In 2019, Quora had 190 million active members and the number increases constantly every year. This can give your marketing campaign some leverage and a high chance of exposure to these users.


Although recently it’s been gaining more traction in the past two years, Pinterest is still one of the more underutilized social media marketing tools around.

pinterest search
Image by Pinterest

This vibrant platform that uses visuals and curating can give your marketing campaign an edge. Great headlines and beautiful images that align with your brand increase your chances of success.

Facebook Messenger

Facebook is highly popular and therefore has a lot of users, but even with its highly efficient ads and business features, Facebook Messenger as part of your marketing tool is often overlooked.

Developed in 2011, this platform allows you to build intimacy with your potential and existing customers. Using Facebook Messenger allows you to target your intended audience and market, which makes this platform a very useful tool for leads generation and conversion.


reddit newsfeed
Image by Reddit

Like Quora, Reddit banks on the curiosity of its users. A discussion forums platform, users discuss various things such as social news, trending topics, and even specialized hobbies all around the world. Contents can include texts, images, links, and videos.

You can use this platform to increase brand influence without directly selling your services. Engaging and participating in topics related to your business can attract potential customers and followers. Posting thought-provoking and captivating content in the right subreddit or online community can initiate conversations and engagement.


If you’re looking to move forward in your social media campaign, Sidekicks is an on-demand virtual company that provides virtual assistant services of varying industries and fields. We’re eager to talk you through anything you need to know about hiring a virtual assistant. Click here for your free 30-minute consultation.