Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation. 

However, video content creation is not as simple and easy as people think. They should learn about concepts such as video composition, elements, and the like to create high-quality videos. Aside from that, it is also essential to know how to process raw video footage properly.

This is where video marketing tools come into play. People can use a wide range of programs, tools, and software to make their video creation process more efficient. Not only that, but the type of program used can also make a massive difference in the final video output.

To give you a better idea, here is a list of the top video marketing tools, ranging from editing, marketing, and even optimization.


Video Editing Apps and Software

Top Video Marketing Tools For Digital Marketers
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Video editing is a critical part of the content creation process. It allows brands and creators to make more engaging and appealing videos for their viewers. 


Adobe Premiere PRO

Nothing beats Adobe Premiere PRO when it comes to professional video editing software. It offers one of the most expansive features and tools that can make your videos look crisp. 

This powerful video editing program is suitable for users of various skill levels. However, Adobe Premiere PRO is highly preferred by professionals and well-experienced video editors because of its industry-standard features and effects.

Adobe Premiere PRO is the ideal tool for high-quality post-production edits. It comes with full integration capabilities with programs such as Audition and After Effects. Aside from that, the app also comes with innovative speech-to-text tools perfect for automatic captions and transcription. 

However, Adobe Premier PRO’s professional features come at a price. Monthly subscriptions to Adobe Premiere PRO are set at $20.99 for individual accounts and $35.99 per account for teams. 



Filmora is a great alternative to Adobe Premiere PRO. While it doesn’t have as many features, the Filmora movie editor offers quite an array of tools for absolutely free. Filmora is known for its video enhancement features, such as color effects, speed, rotation, and brightness. 

Filmora is also easy to use. It features a beginner-friendly user interface which makes the tedious task of editing videos more fun and hassle-free.



If you’re looking for a more beginner-friendly video editing software, Movavi would be one of the best options for both Windows OS and MacOS users. Movavi features a simple user interface that is easy to understand and navigate, even for complete beginners. 

All you need to do is to export your video clips, line them up in order, and make the cuts as needed. Movavi also allows users to add transitions, filters, as well as background music and audio files. 

Aside from that, Movavi also comes with more advanced features such as chroma-key, synchronization, keyframing, sound autocorrect, and motion tracking. However, its most impressive feature is that it is capable of rendering videos up to 4k resolution. 


Mobile Video Editing Tools

Mobile video editing is also a popular strategy for digital marketers. Mobile video editing apps have made it easy and accessible for digital marketers to create content on the go. Not only that, but these apps are also more suitable for creating vertical videos perfect for social videos. 

Here are our top picks for the best mobile video editing tools.


CapCut Video Editor

CapCut is one of the best mobile video editing apps people can use when it comes to fast-paced video creation. This app is launched by the same creator of TikTok. It is designed particularly for creating short videos perfect for sharing on social media.

The CapCut app features a simple yet intuitive user interface. It is also extremely easy to use. CapCut comes with free templates where users can simply insert their clips. 

The app also comes with an expansive collection of video effects and overlays. Other features include video splitting, text formatting, background removal, and even motion tracking. CapCut is available on both iOS and Android OS for free. 



In our opinion, Splice offers one of the best-looking interfaces for a mobile video editing app. However, Splice is more than just that. This video editor also offers some of the broadest range of background music for your videos. Users have thousands of tracks to choose from and are sure to find one that fits their content.

The app also comes with amazing editing tools and features. Splice offers a great selection of transition options, picture-in-picture overlay capabilities, speed changes, masks, and chroma keys. 

The Splice app is available for free for both Andriod and Apple users. However, the free version comes with limited features. Splice has a premium or pro version, but the app comes at quite a hefty price. However, the Splice app comes at quite a hefty price. Subscription plans to Splice mobile video editor are priced at $4.99/ per week, $14.99 per month, and $99.99 per year.


CyberLink PowerDirector

Want to unlock more editing features? CyberLink PowerDirector is the mobile version of the great PowerDirector 365. And much like its desktop counterpart, CyberLink offers some of the most extensive and exciting video editing features you can find on mobile phones. 

One of the most notable features of CyberLink is that users can access a vast collection of stock footage and images from platforms such as Getty iStock, Pixabay, and Shutterstock. 


Video Livestreaming

Top Video Marketing Tools For Digital Marketers
Source: Unsplash

Live streaming is an increasingly popular way for viewers to consume video content. This format lets people interact with the brand or content creator in real time. It also offers them a new way to connect as well as build bonds with other viewers. 



When it comes to video live streaming, Streamlabs is one of the most popular programs to use. It features a user-friendly interface and an array of features that make live streaming much easier. 

One of the notable features of Streamlabs is that it allows multistreaming. This means that users can broadcast on multiple channels simultaneously. Aside from that, Streamlabs also offers more customization options, such as overlays and visual effects. Most importantly, Streamlabs also comes with some analytics that shows viewer metrics.


Stream is another amazing live-streaming software. Like Streamlabs, this app also allows multistreaming across platforms such as YouTube, Facebook, and LinkedIn. It is a web-based streaming application that allows easy video and audio streaming directly from your device.

However, one of the most notable features of Streamyard is that it is perfect for collaborative streams. Users can invite their guests into their live stream, and Streamyard can pick up their cameras. Aside from that, live streams can also integrate real-time chat into the broadcast, allowing better engagement and audience communication.


Video Content Optimization

Aside from making high-quality videos, it is also critical that digital marketers optimize their video content. Search engine optimization is an important marketing tactic that helps boost online visibility, allowing more people to see your content. 



VidIQ is a powerful video marketing tool that can help digital marketers optimize their content on YouTube. VidIQ is a YouTube analytics tool that can be used to track and monitor your channel’s performance. The app provides critical insights and in-depth reports such as subscriber counts, total and average watch times, as well as overall views.

But aside from that, VidIQ also comes with optimization features such as keyword research as well as optimized title and description recommendations. This feature also gives insight into the degree of competition based on the video content’s keyword, topic, or niche. 



Perfect for YouTube content creators, TubeBuddy is one of the best video optimization software for YouTube videos. TubeBuddy is a comprehensive YouTube channel management system. It comes with features such as video embedding, processing, promotion, as well as in-depth analytics.

TubeBuddy can also be a handy tool used for optimizing YouTube meta descriptions. The app comes with unique optimization capabilities that help users optimize their YouTube content’s titles, descriptions, and meta tags. Another helpful feature is its embedded captioning capabilities that are compatible with a handful of languages.



Video marketing is one of the most powerful and effective marketing strategies nowadays. Content marketers leverage this highly engaging media to educate, entertain, and interact with their targeted audience. But to do this, it is essential for digital marketers to produce high-quality content that people would love to watch. 

Using an array of video marketing tools allows marketers to create the right content for their viewers, from the best edits to the most suitable titles. Leveraging these tools can also help in increasing the efficiency of the video creation process. 


Want to know more about running a video marketing campaign? Sidekicks is an on-demand virtual company, and we’re eager to help visionaries and entrepreneurs like you. Get a free ebook and learn more about how we can help you by signing up for our newsletter. We also offer a free 30-minute consultation if you prefer something more personal.