The global workforce has experienced significant changes in recent years. With the advent of technology, the web, and digital communications, remote work setups came to light. While a global pandemic catalyzed its sudden popularity, more and more businesses around the world are completely adopting virtual work or leveraging hybrid work setups.

Once considered a niche industry, remote work has now become a norm and even a mainstream mode of employment, primarily for digital or online businesses. According to recent statistics, nearly 13% of full-time employees work remotely, while roughly 28% practice hybrid work setups. It has even come to a point where 16% of companies worldwide operate remotely.

Along with this rise in remote work setups is the increasing demand for remote employees, particularly virtual assistants. Virtual assistants, or VAs, are remote workers who provide a wide array of services to aid in digital business operations. Virtual assistant jobs typically involve administrative tasks, graphic design, management, and the like. 

But more than hiring virtual assistants to help in growing their online business, it is critical for business owners to know how to properly gauge and measure their VA’s work performance. In this article, we will discuss the different key performance indicators (KPIs) for virtual assistants as well as the challenges related to hiring and managing VAs.


Importance of Key Performance Indicators In Remote Work

Source: Pexels


Before anything, let’s discuss why it is particularly important to know the KPIs for remote employees and measure their performance at work. 

Remote work as a mode of employment is experiencing a continuous rise in demand and momentum. Research shows that 93% of employers plan to conduct interviews remotely and are open to other virtual methods of business operations. To add to that, 98% of employees aspire to work remotely at some point in their careers.

Considering this, the organization must adjust to the fast-changing landscape of the digital world and industry. Understanding the nuances of remote work and adapting to its unique characteristics will allow them to operate cohesively and seamlessly through the transition.

One factor to remember is that remote work and traditional office setups have distinct differences in terms of the work environment and culture that may influence the KPIs used to measure employee productivity.

There are traditional performance assessment methods that rely heavily on physical or personal interactions. This wouldn’t be possible in remote work setups. The lack of face-to-face interactions greatly affects the dynamics in virtual work environments and can also influence the quality of teamwork, collaboration, and communication among team members. 

Taking this into account, organizations need to identify key performance indicators that are specifically tailored to virtual employees and remote work setups. These metrics should be able to grasp the intricacies of digital remote work and accurately gauge performance based on these circumstances. 

KPIs for employee performance are critical for entrepreneurs to accurately judge the contributions an employee makes to the business. It also provides them with insight into and a deeper understanding of what exactly goes on in their business and what they can do to improve their operations. 


Remote Work KPIs For Virtual Assistants

Source: Pexels


Gauging employee performance is an important part of running a successful business. Through KPIs, business owners or team leaders can effectively evaluate and gain insight into an employee’s performance and how it relates to the business’s progress toward a specific goal or objective.

With that, here are some of the key performance indicators tailored to remote virtual assistants.


Ability to Complete Tasks and Meet Deadlines

Productivity and efficiency are two of the primary indicators business owners look at when measuring employee performance. These are also often used to gauge their value and significance in relation to the organization’s overall goals.

Considering this, one of the key performance indicators used for remote employees revolves around their ability to effectively complete their assigned tasks and accomplish them within the given time frame. This is considered a fundamental performance indicator that addresses an employee’s ability to perform their job.

Quality of Work and Probability of Errors

But more than completing tasks and meeting deadlines, it is also important for remote employees to do their job properly. Thus, another key performance indicator focuses on the quality of work produced by employees. It aims to look at the consistency of their output and pinpoint possible weaknesses and areas for improvement.


Nature of Communication

Communication is another key element in remote work setups. Considering that employees don’t have face-to-face interaction, it is important for virtual employees to master how to use and conduct themselves through digital communication. 

Another important indicator revolving around online communication is the manner employees respond and speak to each other. Look into employee response times and gauge their communication skills, whether they are capable of providing clear and concise information or struggle to do so.

Not only will this help business owners pinpoint areas of improvement for their employees, but it can also give them insight as to how communication practices affect and influence teamwork and collaboration in the workplace.


Personal Management and Self-Motivation

One of the biggest advantages and disadvantages of working remotely is that employees typically work alone. Some see this as a benefit as they experience higher levels of autonomy and flexibility, while others look at this more as a challenge.

Despite this, a remote employee’s capability to adjust to one of the most daring features of remote work is critical in understanding their overall performance. Remote workers should be able to effectively motivate themselves as well as manage every aspect of their work life to stay as productive and efficient as possible. 

Their personal management skills, such as time management and task management, are good indicators of their ability to thrive as remote employees.


Ways to Measure Remote Employee KPIs

Aside from knowing the ideal key performance indicators of virtual assistants, another challenge is finding the most effective ways to accurately measure these KPIs. Considering that virtual assistant jobs occur online, it is essential to adapt to these circumstances.


Leveraging Digital Tools

One of the easiest ways to gauge a remote employee’s online performance is to utilize the array of tools available online. Numerous productivity tools and trackers can help in tracking and evaluating an employee’s activity and contributions at work.

It is a fairly common practice for employers to require time-tracking software to accurately track their employees’ working hours. These programs are also able to monitor their online activities and measure their productivity and efficiency.

Aside from that, project management tools can help in managing and organizing tasks. These can also serve as communication platforms that can show the degree of teamwork and collaboration among employees.


Conducting Regular Feedback and Check-Ins

Another way for team leaders or business owners to learn more about their employees’ performance is to regularly communicate with them. Despite the lack of in-person interactions, virtual communication can be enough to ask about their current situations, address their concerns, and provide valuable feedback.



The current digital world and industry have adopted remote work as a viable mode of employment. Along with this comes the increasing demand for remote employees, such as virtual assistants. However, this demand and popularity also entail changes that business owners need to adapt to.

One key factor that business owners need to address when hiring virtual assistants is how to gauge their performance, considering that tasks and responsibilities are completely digital. Traditional methods of performance evaluation won’t be as effective and accurate as it doesn’t take into account the nuances of virtual and remote work setups.

Considering this, entrepreneurs need to identify key performance indicators that acknowledge the complexities of remote work environments. This includes focusing on output and the quality of work, gauging digital communication skills, as well as evaluating their personal management capabilities.


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