It’s a common myth that creating video content is too expensive for a budding marketer or agency. This makes creators reluctant about creating video content in their marketing campaigns. However, traditional marketing methods are slowly fading out of the picture in exchange for dynamic and fun videos. Influencers have been utilizing this and have been at the forefront of discovering new ways to engage consumers and audiences and share their messages across platforms.

This article is here to help you understand the concepts you need to become a video content expert regardless of your skills and background.


What is Video Marketing?

Video marketing is a type of digital marketing that engages, raises awareness, and drives sales through video. Video content has become an essential part of digital marketing and content creation in the past decade that video creation is already a must-have skill for marketers.

Video marketing became popular around 2010 but became more accessible four to five years later for creators with smaller budgets. Thanks to the rise of social media and the creation of simple editing tools, companies, and brands all over the world have better prospects in promoting their products or services.

In current surveys and research, it’s been proven that video ads drive more engagement than text and image-based posts.


Is Creating Video Content worth It?

By the looks of thousands of flourishing businesses and breakthrough brands who have pioneered video content, yes, it is worth it to put video marketing in your toolkit as a marketer. Here are more reasons why you should create video content for your business.

Videos Boost Sales, Great ROI

Videos actually make a lot of money. Adding a product video on your landing page can increase conversions by 80%. Studies also show that video content can also lead to sales. 74% of users who watched videos of brands explaining their product or service bought it.

If images can already boost engagement, imagine moving pictures.

The best thing about video content these days is, it doesn’t have to be high-budget, nor does it have to be perfect! as long as the message and branding is clear, you’re bound to get good return on investment. Users are often more turned off by videos that offer no explanation about the product or service.


Videos are Great for Explaining Your Product

According to WYZOwl, 94% of marketers say their video content has helped increase user understanding of a product or service.

Customers buy products they understand, know how to use, and could help them. Video content helps clarify a product’s use because it is a visual tool that can explain how things work.


Video is Versatile

The sky is the limit when it comes to content creation, and with the expansion of social media and the demand for content, marketers have a lot of options when it comes to using video content. It’s easier to find methods that fit your business’ marketing goals. There are more video platforms than ever before.

Behind the scenes of a youtube video
Photo by Jesus Loves Austin on Unsplash

Social media platforms such as Facebook, Instagram, Youtube, and Snapchat allow you to post videos they call stories, which disappear after a certain amount of time. These snippets are great because they are short, and a cheap way to put out content for your audience right away.

Live video is another way of establishing your brand, as it has grown in recent years as platforms like Twitch, Youtube, and Facebook have been offering ways to stream their content live.

Webinars are also one of the best ways to use video to interact with potential customers. A webinar is an event or a seminar attended by an online audience to easily learn about topics they’re interested in and is a popular type of video content.

Some marketers also use one-to-one level videos where they send a quick message to their customers after purchasing their product or their service.


People Love to Watch Videos

men watching a video on social media
Photo by Alex Suprun on Unsplash

Studies have shown that people watch over a billion hours of Youtube content every single day. From Youtube, Facebook, and even Twitter, social media platforms attest to the performance or engagement they get from videos more than any other kinds of posts.


Videos are Great for SEO

Creating video content that targets common search terms can be a good way to get noticed. Google now includes Youtube videos at the top of the page for many search terms.

These are just a few reasons to include video content in your marketing strategy, and there are a lot more. If you’re ready to level up your marketing strategy and incorporate effective video content, but want some assistance for it, check out Sidekicks. Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you. Click here for your free 30-minute consultation.