For the longest time, video marketers and content creators have been trying their hand at creating viral videos or making videos that leave a lasting impression. If a big number of views, shares, and engagement are elusive to you, perhaps you need to rethink how you’re creating your videos.

Tips to Create Successful Video Content

In case you’re struggling with how to get your videos the views and engagement rate, here are some tips to help you create compelling, inspiring, and engaging videos.


Focus on the Story, Not the Sale

Sales videos are a dime a dozen— meaning, there’s so much of it on the internet, the majority of which don’t even see the light of day or are given the time by a single audience. As a creator, you don’t want your video content to be that way, this is why centering your video around a story instead of the sale is essential. Just like in written content, focus on creating value for your customers. Leverage the emotive power of video by appealing to their needs, pain points, and desires. If you’re wary about losing numbers and sales, you can always add a call to action link at the end of the video.

This video by Rolex is an example of a video focused on the story (of assembling a watch), and not on the sale.


Make your Video Feature the Best 10 Seconds Ever

Some viewers have a threshold when it comes to watching videos and would click away the moment the video loses their interest. The audience appreciates videos that are on point, getting right to the gist of the story, and manage expectations within the first five to ten seconds.

Try to pique your viewers’ interest by asking a question at the beginning of the video to get their attention right away. It’s important that not only do you create value for your viewers, you also engage them and give them reasons to keep watching your videos.


Don’t Be Boring. Be Funny!

Marketers in the corporate world are intimidated by comedy and think that it doesn’t belong in the business. But marketing experts like Tim Washer of Cisco believe that doing comedy well can add sales.

Although it’s great to get your point across efficiently and economically, adding a bit of lightheartedness and humor into your videos doesn’t only get your point across, it lightens your audience’s mood.


Optimize Your Video with Tags, SEO

Tens of thousands of content are being made every day and this makes being seen more challenging. As a video marketer, one of the first things you should do is to ensure that your video content gets found easier through search engines.

Derive maximum SEO value by uploading your video to your own domain before you share it to other sites. In SEO, descriptions play a key role in being more visible in the space. Descriptions allow Google’s search spiders to make sense of your videos and what the content is about.

Tag your videos with relevant keywords, flesh out your descriptions, and create unique titles. These were put there by Google to help your content rank.


Educate Your Audience with Your Videos

Research has shown that 65% of the general population are visual learners. This proves how effective video marketing and visual content are at educating and influencing your audience.

Person shooting a video while talking
Photo by Austin Distel on Unsplash

Through your videos, you can teach your customers how to use your products or services. You can make How-to videos that provide tips and hacks, create webinars and events that showcase your knowledge in your chosen field or industry. Add value to your audience with your videos and establish your brand in the long run.

Sure, there could be more tips out there on how to make successful video content, but these five are simple and have been tried and tested by creators who are leaders in their fields of expertise. Learn them and apply which ones you think will help you the most.

If you’re ready to level up your marketing strategy and incorporate effective video content, but want some assistance for it, check out Sidekicks. Sidekicks is an on-demand virtual company and we’re eager to help visionaries and entrepreneurs like you. Click here for your free 30-minute consultation.