There are millions of social media users globally. That is why it’s no surprise that digital marketers jumped right into social media as a primary marketing and ecommerce platform. Social media offers amazing opportunities to reach a larger audience and advertise to diverse groups of people. However, using social media for marketing may not be […]
Category Archives: Digital Marketing
Digital Marketing 101: Social Media Platforms Comparison Guide
Social media is one of the most powerful digital marketing tools nowadays. It is typically used to boost online visibility, increase brand awareness, expand audience reach, gain web traffic, as well as generate quality leads. However, it’s safe to say that not every social media platform works the same way. Some media sites are best […]
5 Ways To Gauge Marketing Success Of Ecommerce Business
When it comes to the ecommerce industry, marketing plays a crucial role in the growth and success of a business. Since there are millions of ecommerce websites worldwide, marketing is a key tool used to draw in customers and increase sales. However, digital marketing trends are fast changing. Strategies that were drawing attention and traffic […]
Determining A Target Market For Your Ecommerce Business
In order to create an effective marketing strategy for your ecommerce business, one of the first things that any marketer should do is to identify and determine their target markets. Doing so will help businesses determine their marketing objectives as well as design their efforts that would best suit the characteristics, personalities, and behavior of […]
Utilizing Social Media Platforms In Ecommerce
In this digital day and age, social media are some of the most used and visited websites. Different social media platforms cater to a wide range of users with millions of average daily users. Taking this into consideration, social media is widely considered one of the most effective ways for an ecommerce business to reach, […]
A Guide On How To Start A Podcast For Marketing
Digital marketing is all about grabbing the attention of your target audience. However, there are times when content may feel so saturated that it becomes harder and harder to stand out from the rest of the competition. Taking this into consideration, marketers need to be creative and innovative in the ways they engage and entertain […]
How To Search Engine Optimize Your Video Marketing Campaign
Video content is considered one of the most effective marketing tools used to grab an audience’s attention and interest. Videos are entertaining and easy to consume. Aside from that, it’s also easy to share videos with millions of people on different social media platforms and other digital channels. Recent data shows that people spend an […]
5 Easy Steps To Start A Video Marketing Campaign
Digital marketing is designed to draw attention and pique the interest of a target audience. Online business and ecommerce websites utilize a wide range of marketing tools in order to boost website traffic, brand awareness, as well as online visibility. The use of video content has been increasingly popular among ecommerce businesses today. Many content […]
Outbound vs Inbound Marketing For Ecommerce Businesses
Marketing is a crucial factor in business success and growth. Therefore, online entrepreneurs need to be creative and innovative in the ways that they promote and advertise their digital goods, products, or services. Digital marketers can utilize a variety of marketing tools and strategies depending on their objectives and goals. Both inbound and outbound marketing […]
Creating Video Content For Business And Marketing
Content is king when it comes to the digital marketing world. It is one of the most effective marketing tools that allow online businesses to boost brand visibility, increase customer engagement, drive website traffic, and generate quality leads. The content that you create and publish can also bring short-term and long-term benefits to the performance […]
