Marketers and content creators are in the business of establishing relationships between the company and their consumers, or their potential audience. This becomes apparent when we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more about your audience.” […]
Category Archives: Digital Marketing
Creating Funny Video Content to Engage Your Audience
Charlie Chaplin once said, “A day without laughter is a day wasted.” It’s been proven that not only is laughter healing, it’s in our nature to laugh or find things to laugh at. Marketers and content creators have been utilizing this, understanding the consumers’ need to look at something funny. But here’s the thing, humor […]
Why Ecommerce is Your Next Frontier in Business
Humans have been trading goods since the beginning of civilization, but commerce really started when currency was introduced, and the global commerce as we know it began in the 16th century. From stalls, outdoor markets and small shops, trade has come a long way with supermarkets, retail shops, and even online stores. Together with their […]
Tips to Create a Great Video Content Strategy
Video has proven itself as a great medium for storytelling. Brands and companies can attest to the success videos have brought to their marketing campaign. For the past decade, video marketing has proven how it’s an effective way to connect with people. Videos have closed the gap between businesses and their target audience. However, as […]
Reasons to Create Video Content for Your Business
It’s a common myth that creating video content is too expensive for a budding marketer or agency. This makes creators reluctant about creating video content in their marketing campaigns. However, traditional marketing methods are slowly fading out of the picture in exchange for dynamic and fun videos. Influencers have been utilizing this and have been […]
Five Secrets Behind Successful Video Marketing
For the longest time, video marketers and content creators have been trying their hand at creating viral videos or making videos that leave a lasting impression. If a big number of views, shares, and engagement are elusive to you, perhaps you need to rethink how you’re creating your videos. Tips to Create Successful Video Content […]
8 Engaging Video Content for Your Audience
The number of consumers watching video content is growing exponentially. Content marketing has transformed so much in the past decade, and video has been at the forefront. Marketers and companies have attested to how effective video marketing is in connecting your brand or business to your audience. However, despite the obvious potential of video marketing, […]
Finding Work in Podcast Production
One would think that the demand for people working on podcast production is low. This is far from the truth, especially now that most podcast hosts are reaching out to experts remotely. The world is full of talented audio engineers, podcast writers, and editors, so if you’re one of these professionals looking to work in […]
The Most Underrated Social Media Platforms at a Glance
According to recent data, there are about 4.3 billion social media users at the beginning of 2021 which is more than 55% of the total global population. These numbers suggest that 9 in 10 internet users now use social media each month. This makes social media platforms an excellent market base for businesses to invest […]
Audio Engineering for Podcasters
When people hear about audio engineers, the first thing that comes to mind is people who tweak and mix sounds and music behind complicated consoles and machines. A lot of people associate audio engineers with music production and recording studios, but people forget that the success behind a podcast also lies behind an audio engineer. […]
