Podcast interviews are the most popular format in the podcast industry. It typically involves a podcast host and a guest that will be interviewed about a particular topic or niche. Podcast interviews are often considered simple as the format opens opportunities to provide valuable information while creating engaging conversations with podcast guests. However, conducting an […]
Category Archives: Social Media
Social Media Marketing Explained: Instagram Marketing
Instagram has become a widely popular social media platform. While the site started as a photo-sharing platform in 2010, it has evolved into a humongous platform with a wide variety of features. Acquired by Meta in 2012, Instagram’s popularity continued to grow and now has more than 2 billion monthly active users. But what exactly […]
Building Communities In Social Media Platforms Explained
In this digital day and age, social media has been an integral part of our day-to-day lives. Social media platforms are one of people’s primary sources of engagement and interactions. With billions of users across different platforms worldwide, social media is a key factor when it comes to connecting and communicating with one another. But […]
Social Media Platforms Explained: YouTube Marketing
The use of social media for marketing purposes has been a common practice these days. However, digital marketers still need to know the differences between each social media platform. YouTube is one of the most used social media platforms. It has over 2 billion monthly active users and is the largest video-sharing platform in the […]
Social Media Platforms Explained: Facebook Marketing
Facebook is a dominating social media platform. With nearly 3 billion active users worldwide, it is one of the most accessible social media sites for people of all ages. Considering this, it is no wonder why brands and businesses quickly drive their marketing efforts on Facebook. From the platform’s advertising programs to Facebook messenger chatbots, […]
Social Media Platforms Explained: LinkedIn For Marketing
While LinkedIn is not as massive as Facebook or YouTube, this social networking platform has slowly grown into a staple for businesses and professionals. Launched in 2003, LinkedIn was designed primarily for professional networking. Job seekers, employers, businesses, and organizations use it to build valuable professional relationships in their own industries. However, LinkedIn is more […]
Social Media Platforms Comparison For Ecommerce Advertising
Social media has brought significant changes to our world. The development of digital communication channels and social networking sites revolutionized how people interact, engage, and connect. Gone are the days when people used to mail letters through the post office or the times when people only got to talk to each other face to face. […]
Video Marketing On Social Media Platforms Explained
Video marketing is a powerful tool on its own. However, combining it with social media’s reach and potential can elevate your marketing campaign to the next level. Here is an overview and guide on conducting video marketing campaigns through various social media platforms to give you a better idea. Video Content and Social Media […]
Importance Of Marketing On Social Media Platforms Explained
The use of social media has become increasingly popular over the years. From a mere 2.73 billion global users in 2017, it has risen to nearly 4.6 billion in 2022 and is expected to reach 5.8 billion by 2027. In addition to this, reports say that the average time people spend on social media platforms […]
Marketing Strategies In Social Media Platforms Explained
Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns. Creating a social media business profile is one of the first things that any online […]
