Video content accounts for the majority of web content. With more than 244 million viewers worldwide, there is no wonder why more and more digital marketers are looking into the different video marketing strategies to adopt in their campaigns. According to recent reports, 86% of digital marketers use video content and consider video as a […]
Category Archives: Digital Marketing
Email Campaigns Every Ecommerce Business Should Have
Email marketing is one of the most utilized strategies in the ecommerce industry. While many think of email as something too old-school in today’s highly high-tech and digital age, there is no doubt that email marketing campaigns offer exceptional ROI when it is done right. Data shows approximately 4 billion active email users daily and […]
Proven Ways To Improve Your Video Marketing Strategies
Video marketing is an extremely popular strategy nowadays. According to recent reports, around 85% of digital marketers use video content as a marketing tool. In addition to this, 92% of marketers share that video offers positive ROIs. However, many still struggle to find the right formula to make their brand videos consistently perform and […]
Social Media Platforms Explained: LinkedIn For Marketing
While LinkedIn is not as massive as Facebook or YouTube, this social networking platform has slowly grown into a staple for businesses and professionals. Launched in 2003, LinkedIn was designed primarily for professional networking. Job seekers, employers, businesses, and organizations use it to build valuable professional relationships in their own industries. However, LinkedIn is more […]
Social Media Platforms Comparison For Ecommerce Advertising
Social media has brought significant changes to our world. The development of digital communication channels and social networking sites revolutionized how people interact, engage, and connect. Gone are the days when people used to mail letters through the post office or the times when people only got to talk to each other face to face. […]
Video Marketing On Social Media Platforms Explained
Video marketing is a powerful tool on its own. However, combining it with social media’s reach and potential can elevate your marketing campaign to the next level. Here is an overview and guide on conducting video marketing campaigns through various social media platforms to give you a better idea. Video Content and Social Media […]
Reasons Why You Should Get Into Video Marketing
In recent years, video content marketing has been a key strategy for most digital marketers. Using engaging, stimulating, and entertaining online video content has made it easy for marketers to catch people’s attention, pique their interest, and engage for longer periods. Viewers have also shared their positive experiences with video content and marketing. According to […]
Referral Marketing Strategies For Ecommerce Business
Did you know that family and friends are some of the most influential people in our lives? Their opinions and suggestions play a significant role in our decision-making practices. This also includes our purchasing habits and behavior, such as the restaurant your mother suggested or the clothing brand your sibling showed you. Referral marketing […]
Building A Loyal Customer Base for Your Ecommerce Business
Customers play a critical role in any business’s growth and success. Not only do customers conduct purchases, but they can also become an effective source of referral and tool for brand establishment. Considering this, it is important for business owners to take care of their customers. More importantly, it is crucial that they understand […]
Importance Of Marketing On Social Media Platforms Explained
The use of social media has become increasingly popular over the years. From a mere 2.73 billion global users in 2017, it has risen to nearly 4.6 billion in 2022 and is expected to reach 5.8 billion by 2027. In addition to this, reports say that the average time people spend on social media platforms […]
