Comprehensive Guide To Ecommerce Funnel

Digital marketing is a tedious process. Businesses need to find customers and consistently convince them to consider and buy their digital products, goods, or services. But did you know that there is an overarching strategy used to guide customers through their buying journey? The ecommerce marketing funnel is used to turn the general public into […]

Building A Podcast Content Strategy

Have you ever thought about starting a podcast channel? Podcasting has been an increasingly popular type of media in recent years. More and more people in the digital industry are venturing into podcasting – whether it’s for marketing or simply a hobby. Regardless, it is a common goal among podcasters to gain a lot of […]

How To Get Better At Creating Video Content

Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]

Ecommerce SEO: How To Improve Google Ranking

Google is recognized as the largest search engine on the globe. The majority of web users have Google as their primary online search engine. Garnering roughly 89 billion visitors each month, ecommerce businesses leverage search engine optimization to increase their possibility of exposure to a significantly large and diverse audience. But what exactly is search […]

Social Media Platforms Explained: YouTube Marketing

The use of social media for marketing purposes has been a common practice these days. However, digital marketers still need to know the differences between each social media platform. YouTube is one of the most used social media platforms. It has over 2 billion monthly active users and is the largest video-sharing platform in the […]

How To Make Engaging Podcast Content

Podcasts have been increasingly popular in recent years. According to recent reports, there are roughly 465 million podcast listeners worldwide, nearly twice its numbers back in 2019. As the demand for podcasts grows, creators need to find ways to create more engaging and exciting content. Podcast content creation can be challenging. Many other podcast channels […]

Social Media Platforms Explained: Facebook Marketing

Facebook is a dominating social media platform. With nearly 3 billion active users worldwide, it is one of the most accessible social media sites for people of all ages. Considering this, it is no wonder why brands and businesses quickly drive their marketing efforts on Facebook. From the platform’s advertising programs to Facebook messenger chatbots, […]

Key Video Marketing Statistics Digital Marketers Need To Know

Video content has been an essential element in today’s digital marketing industry. Instead of long-form blog posts or simple infographics, videos have dominated as the primary form of media to reach a targeted audience and effectively deliver a message. Over the past few years, video marketing has experienced an exponential growth. More and more digital […]

Copywriting Tips For Ecommerce Businesses

Written content is one of the primary forms of media used in ecommerce businesses. When visiting an online store, customers are welcomed by page headlines, landing pages, product descriptions, and the like. These elements engage website visitors and encourage them to stay longer in online stores. Copywriting is the art of creating engaging and persuasive […]