Spotify is one of the largest mainstream podcast streaming platforms in the world. While Spotify is primarily known as a music streaming service, more and more people are its wide range of podcast channels. People can easily find their favorite podcasts on Spotify and enjoy its user-friendly UI and seamless UX. Given that Spotify has […]
Category Archives: Digital Marketing
Must-Have Video Marketing Tactics in 2023
Video marketing has been a staple in the ecommerce industry over the past few years. Ever since the introduction of YouTube and the exponential growth of TikTok, most social media platforms nowadays feature video content in one way or another. Because of this, many believe that videos will continue to be a primary form of […]
Marketing Strategies In Social Media Platforms Explained
Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns. Creating a social media business profile is one of the first things that any online […]
Everything To Know About Content Marketing For Ecommerce
The internet is filled with numerous content for people to consume. Social media sites overflow with posts while ecommerce websites continue to produce web articles designed to provide valuable information for people in need. Given the demand for good content, there is no wonder why digital marketers have utilized content marketing as part of their […]
5 Tips To Help Improve Visibility On Spotify Podcast
Podcasts are one of the newest media consumed online. While most people typically watch video content on platforms like YouTube, the number of podcast listeners worldwide is increasing by the minute. According to recent reports, there are over 424 million podcast listeners globally and over 5 million podcast channels with more than 70 million episodes […]
Benefits of Facebook Marketing For Ecommerce Businesses
Founded in 2004, Facebook is recognized as the largest social networking site in the world. It has roughly 2.9 billion monthly active users comprised of a highly diverse demographic. Reports show that the highest usage of Facebook is among people between the ages of 45 to 54 years old. In addition to this, a majority […]
SEO In YouTube Video Marketing
Video marketing has been a pivotal marketing tool in recent years and social media platforms such as YouTube are a crucial part of this growth. Data shows that the global average monthly watch time on the platform is around 15 hours per month, much of this is consumed on mobile devices that are easily accessible […]
Ecommerce Marketing Trends To Look Out For In 2023
The past few years have brought tremendous changes in the world. Events such as a global pandemic and rapid technological advancements had significant effects on the economy and society. Much can also be said about digital marketing. There was the birth of social media influencers, the unprecedented rise of short-form video content, and even the […]
Steps In Building A Video Marketing Strategy
Did you notice the influx of video content on different platforms and digital channels? Posting an online video for marketing purposes is almost a must for every marketing campaign. According to recent reports, 86% of digital marketers use video as part of their marketing efforts. In addition to this, 84% of marketers say that videos […]
A Deep Dive On The Art Of Podcast Marketing
Over the years, digital marketing trends have changed dramatically. Gone are the days when pop-up ads are the most effective way to generate traffic and get customers. Now, consumers and even web analytics place a heavy emphasis on content, primarily on its value and relevance to web users. Even popular marketing strategies such as search […]
