The Pros And Cons Of Adding Video To Your Podcast Strategy

Podcasting has become a popular marketing strategy for digital marketers nowadays. More and more brands are using podcasts as a tool to promote and advertise their businesses, products, or services. According to the most recent reports, there are roughly 2.9 million podcast channels worldwide. This is even expected to balloon significantly in the next couple […]

Top Video Marketing Tools For Digital Marketers

Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation.  However, video content creation is not as simple […]

Social Media Marketing Explained: Instagram Marketing

Instagram has become a widely popular social media platform. While the site started as a photo-sharing platform in 2010, it has evolved into a humongous platform with a wide variety of features. Acquired by Meta in 2012, Instagram’s popularity continued to grow and now has more than 2 billion monthly active users. But what exactly […]

Short-Form vs. Long-Form Content In Video Marketing

Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content.  According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]

Comprehensive Guide To Ecommerce Funnel

Digital marketing is a tedious process. Businesses need to find customers and consistently convince them to consider and buy their digital products, goods, or services. But did you know that there is an overarching strategy used to guide customers through their buying journey? The ecommerce marketing funnel is used to turn the general public into […]

Building A Podcast Content Strategy

Have you ever thought about starting a podcast channel? Podcasting has been an increasingly popular type of media in recent years. More and more people in the digital industry are venturing into podcasting – whether it’s for marketing or simply a hobby. Regardless, it is a common goal among podcasters to gain a lot of […]

How To Get Better At Creating Video Content

Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]

Ecommerce SEO: How To Improve Google Ranking

Google is recognized as the largest search engine on the globe. The majority of web users have Google as their primary online search engine. Garnering roughly 89 billion visitors each month, ecommerce businesses leverage search engine optimization to increase their possibility of exposure to a significantly large and diverse audience. But what exactly is search […]

Social Media Platforms Explained: YouTube Marketing

The use of social media for marketing purposes has been a common practice these days. However, digital marketers still need to know the differences between each social media platform. YouTube is one of the most used social media platforms. It has over 2 billion monthly active users and is the largest video-sharing platform in the […]