Mobile video marketing has become a critical part of popular online business strategies in today’s highly digital day and age. Mobile videos, such as TikTok videos and YouTube Shorts, are becoming effective and powerful marketing tools for ecommerce businesses, online brands, and digital marketers. As mobile devices become more and more accessible and people’s attention […]
Category Archives: Video Marketing
Top Video Marketing Tools For Digital Marketers
Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation. However, video content creation is not as simple […]
Short-Form vs. Long-Form Content In Video Marketing
Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content. According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]
How To Get Better At Creating Video Content
Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]
Key Video Marketing Statistics Digital Marketers Need To Know
Video content has been an essential element in today’s digital marketing industry. Instead of long-form blog posts or simple infographics, videos have dominated as the primary form of media to reach a targeted audience and effectively deliver a message. Over the past few years, video marketing has experienced an exponential growth. More and more digital […]
Guide To Video Marketing Key Performance Indicators
Video content accounts for the majority of web content. With more than 244 million viewers worldwide, there is no wonder why more and more digital marketers are looking into the different video marketing strategies to adopt in their campaigns. According to recent reports, 86% of digital marketers use video content and consider video as a […]
Proven Ways To Improve Your Video Marketing Strategies
Video marketing is an extremely popular strategy nowadays. According to recent reports, around 85% of digital marketers use video content as a marketing tool. In addition to this, 92% of marketers share that video offers positive ROIs. However, many still struggle to find the right formula to make their brand videos consistently perform and […]
Video Marketing On Social Media Platforms Explained
Video marketing is a powerful tool on its own. However, combining it with social media’s reach and potential can elevate your marketing campaign to the next level. Here is an overview and guide on conducting video marketing campaigns through various social media platforms to give you a better idea. Video Content and Social Media […]
Reasons Why You Should Get Into Video Marketing
In recent years, video content marketing has been a key strategy for most digital marketers. Using engaging, stimulating, and entertaining online video content has made it easy for marketers to catch people’s attention, pique their interest, and engage for longer periods. Viewers have also shared their positive experiences with video content and marketing. According to […]
Intro to Video Marketing For Ecommerce Startups
Video marketing is one of the most popular and successful digital marketing strategies. In 2022, reports showed that nearly 93% of web users globally watch online videos weekly, and the average daily digital video consumption is around 100 minutes. That is a 50% increase compared to video consumption records in 2019. In addition, […]
