Instagram has become a widely popular social media platform. While the site started as a photo-sharing platform in 2010, it has evolved into a humongous platform with a wide variety of features. Acquired by Meta in 2012, Instagram’s popularity continued to grow and now has more than 2 billion monthly active users. But what exactly […]
Tag Archives: social media platforms explained
A Comparison of the Most Popular Social Media Platforms
Social media has become an important component of every marketing strategy in the past two decades. In a world of connectivity, marketers have found an expansive avenue for promoting products or services through digital marketing. The Pros & Cons of Popular Social Media Platforms As a business owner or marketer, diving into social media […]
The Different Social Media Types Explained
If you’re an expert in digital marketing, you’ve probably already used major social media platforms such as Facebook, Instagram, and Twitter to expand your business’ reach. But did you know, that beyond gauging these apps according to their niche, capabilities and features, these social media platforms are categorized by marketers according to their type? Social […]
5 Reasons Why You Need to Compare Social Media Platforms
Many marketers and managers dive into social media marketing without researching the right social media platform, let alone choosing what suits their marketing needs. A study reveals that many marketers also find it challenging to get followers, measure ROI, and manage time. The first step to social media marketing success lies in truly understanding the […]
