Top Video Marketing Tools For Digital Marketers

Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation.  However, video content creation is not as simple […]

Comprehensive Guide To Ecommerce Funnel

Digital marketing is a tedious process. Businesses need to find customers and consistently convince them to consider and buy their digital products, goods, or services. But did you know that there is an overarching strategy used to guide customers through their buying journey? The ecommerce marketing funnel is used to turn the general public into […]

How To Get Better At Creating Video Content

Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]

5 Great Podcasts for Virtual Assistants and Freelancers

Virtual Assistants and freelancers alike don’t have it easy even though they seem to have it all figured out. Managing your own work schedule, being your own boss, and handling as many clients you want all sound great and cool until you realize the many stresses that go with the job. Not only do you […]

Social Media Trends of 2022 Marketers Need to Check Out

Social Media has evolved from simple, trivial tweets, status updates, and no-filter food posts, and it just keeps evolving. It has proven itself to be a tool for marketers and creators to promote their products, services, and their brand.    However, despite its efficacy in promoting your content and brand out there, the trends change […]

A Comparison of the Most Popular Social Media Platforms

Social media has become an important component of every marketing strategy in the past two decades. In a world of connectivity, marketers have found an expansive avenue for promoting products or services through digital marketing.   The Pros & Cons of Popular Social Media Platforms As a business owner or marketer, diving into social media […]

Outsourcing Social Media Tasks to Virtual Assistants

Business owners and solo entrepreneurs alike have been seeing the benefits of outsourcing. Virtual assistants help these businesses work efficiently and effectively. The smartest thing an entrepreneur can do these days is to digitize their business. Countless SMEs and startups attest to the wonders of outsourcing and how it’s helped them cut costs, especially in […]

The Different Social Media Types Explained

If you’re an expert in digital marketing, you’ve probably already used major social media platforms such as Facebook, Instagram, and Twitter to expand your business’ reach. But did you know, that beyond gauging these apps according to their niche, capabilities and features, these social media platforms are categorized by marketers according to their type? Social […]