In this digital day and age, social media has been an integral part of our day-to-day lives. Social media platforms are one of people’s primary sources of engagement and interactions. With billions of users across different platforms worldwide, social media is a key factor when it comes to connecting and communicating with one another. But […]
Category Archives: Digital Marketing
Ecommerce SEO: How To Improve Google Ranking
Google is recognized as the largest search engine on the globe. The majority of web users have Google as their primary online search engine. Garnering roughly 89 billion visitors each month, ecommerce businesses leverage search engine optimization to increase their possibility of exposure to a significantly large and diverse audience. But what exactly is search […]
Social Media Platforms Explained: YouTube Marketing
The use of social media for marketing purposes has been a common practice these days. However, digital marketers still need to know the differences between each social media platform. YouTube is one of the most used social media platforms. It has over 2 billion monthly active users and is the largest video-sharing platform in the […]
How To Make Engaging Podcast Content
Podcasts have been increasingly popular in recent years. According to recent reports, there are roughly 465 million podcast listeners worldwide, nearly twice its numbers back in 2019. As the demand for podcasts grows, creators need to find ways to create more engaging and exciting content. Podcast content creation can be challenging. Many other podcast channels […]
Social Media Platforms Explained: Facebook Marketing
Facebook is a dominating social media platform. With nearly 3 billion active users worldwide, it is one of the most accessible social media sites for people of all ages. Considering this, it is no wonder why brands and businesses quickly drive their marketing efforts on Facebook. From the platform’s advertising programs to Facebook messenger chatbots, […]
Key Video Marketing Statistics Digital Marketers Need To Know
Video content has been an essential element in today’s digital marketing industry. Instead of long-form blog posts or simple infographics, videos have dominated as the primary form of media to reach a targeted audience and effectively deliver a message. Over the past few years, video marketing has experienced an exponential growth. More and more digital […]
Copywriting Tips For Ecommerce Businesses
Written content is one of the primary forms of media used in ecommerce businesses. When visiting an online store, customers are welcomed by page headlines, landing pages, product descriptions, and the like. These elements engage website visitors and encourage them to stay longer in online stores. Copywriting is the art of creating engaging and persuasive […]
Guide To Video Marketing Key Performance Indicators
Video content accounts for the majority of web content. With more than 244 million viewers worldwide, there is no wonder why more and more digital marketers are looking into the different video marketing strategies to adopt in their campaigns. According to recent reports, 86% of digital marketers use video content and consider video as a […]
Email Campaigns Every Ecommerce Business Should Have
Email marketing is one of the most utilized strategies in the ecommerce industry. While many think of email as something too old-school in today’s highly high-tech and digital age, there is no doubt that email marketing campaigns offer exceptional ROI when it is done right. Data shows approximately 4 billion active email users daily and […]
Proven Ways To Improve Your Video Marketing Strategies
Video marketing is an extremely popular strategy nowadays. According to recent reports, around 85% of digital marketers use video content as a marketing tool. In addition to this, 92% of marketers share that video offers positive ROIs. However, many still struggle to find the right formula to make their brand videos consistently perform and […]
