Using Podcasts For Content Marketing: What You Need To Know

Ecommerce or online entrepreneurship are highly competitive fields. Traditionally, businesses with physical stores have the luxury of focusing exclusively on rivals in the same area and niche. Unfortunately, circumstances are a lot different in the world of online business.  It is tougher to engage an audience and attract potential customers with e-commerce since you are […]

Short-Form vs. Long-Form Content In Video Marketing

Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content.  According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]

Building A Podcast Content Strategy

Have you ever thought about starting a podcast channel? Podcasting has been an increasingly popular type of media in recent years. More and more people in the digital industry are venturing into podcasting – whether it’s for marketing or simply a hobby. Regardless, it is a common goal among podcasters to gain a lot of […]

How To Get Better At Creating Video Content

Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]