Video Marketing 101: Choosing A Storytelling Strategy

  Video content has been a key and defining element in today’s highly digital world. With the growing popularity of social media platforms and the proliferation of video content on all these channels, online users are easily exposed to a variety of videos whenever they browse the internet. But despite the popularity of video content, […]

Essential Things To Do When Creating Video Content

  Video content has remained a critical element in today’s highly digital world. From mainstream video-sharing platforms such as YouTube and TikTok to video livestreaming sites like Netflix, video content has never been more accessible than ever before. But along with this notion of accessibility is the growing demand for more content. With video content’s […]

User-Generated Content For Video Marketing: A Complete Guide

Have you ever seen a content creator showing their audience their latest purchase? People can find this type of content on various social media platforms, such as TikTok, Instagram, Facebook, and YouTube. But did you know that this kind of video content format is a powerful video marketing tool? Having customers feature your brand, digital […]

Everything You Need To Know About Mobile Video Marketing

Mobile video marketing has become a critical part of popular online business strategies in today’s highly digital day and age. Mobile videos, such as TikTok videos and YouTube Shorts, are becoming effective and powerful marketing tools for ecommerce businesses, online brands, and digital marketers.  As mobile devices become more and more accessible and people’s attention […]

Top Video Marketing Tools For Digital Marketers

Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation.  However, video content creation is not as simple […]

Short-Form vs. Long-Form Content In Video Marketing

Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content.  According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]

How To Get Better At Creating Video Content

Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]

Creating Funny Video Content to Engage Your Audience

Charlie Chaplin once said, “A day without laughter is a day wasted.” It’s been proven that not only is laughter healing, it’s in our nature to laugh or find things to laugh at. Marketers and content creators have been utilizing this, understanding the consumers’ need to look at something funny. But here’s the thing, humor […]