Marketing strategies in the ecommerce industry are no different. Online businesses use pop-up ads to appear on top of the user’s screens and create content to promote their products. Digital marketers work tirelessly just to pique the attention of just a few of the billions of web users around the world. However, digital marketing can […]
Category Archives: Digital Marketing
Guide To Niche Marketing For Ecommerce Business
With the growing popularity of online shopping, running an ecommerce business becomes more and more daunting a task. Considering the heightened sense of competition, ecommerce business owners need to develop strategies that can help with their goal of expanding their reach, increasing brand awareness, acquiring new customers, and boosting online sales. But with today’s digital […]
Video Marketing 101: Choosing A Storytelling Strategy
Video content has been a key and defining element in today’s highly digital world. With the growing popularity of social media platforms and the proliferation of video content on all these channels, online users are easily exposed to a variety of videos whenever they browse the internet. But despite the popularity of video content, not […]
Ecommerce SEO vs. PPC: Guide To Choosing The Right Strategy
Marketing is an essential component of online entrepreneurship. With the rising and heightened sense of competition in the industry, it is important for online business owners to pay particular attention to their marketing campaigns and efforts. Considering this, there are two digital marketing strategies that offer ecommerce businesses significant results in boosting online presence and […]
The Importance of A/B Testing In Ecommerce Success
Ecommerce has become more and more integrated in today’s highly digital landscape. In fact, a significant portion of consumers enjoy the convenience and accessibility online shopping has to offer. However, running a trouble-free ecommerce website is a lot harder than you might think. It is not as simple as adding products and buttons onto a […]
Powerful SEO Writing Tips For Ecommerce Marketing
Running an ecommerce business can be a highly competitive endeavor. With millions of online retailers worldwide, entrepreneurs are vying for the attention of customers from one another. With this in mind, it is essential for online business owners to find and utilize strategies that help boost online visibility in order to rise above the competition. […]
Building A Brand Identity: A Guide For Ecommerce Businesses
Branding plays a crucial role in ecommerce, especially when it comes to customer purchasing habits. According to recent research, 59% of consumers are more willing to purchase or try out new products from a brand that they are familiar with. Furthermore, 21% of shoppers are more likely to support new products from a brand they […]
Essential Things To Do When Creating Video Content
Video content has remained a critical element in today’s highly digital world. From mainstream video-sharing platforms such as YouTube and TikTok to video livestreaming sites like Netflix, video content has never been more accessible than ever before. But along with this notion of accessibility is the growing demand for more content. With video content’s popularity, […]
Uncovering The Digital World: Social Media Platforms Explained
In today’s highly digital world, social media platforms have become one of the leading channels for people to connect and communicate with each other. Through the years, these social media platforms have evolved to create the perfect digital sphere for web users. From Facebook’s simple user interface for social networking turning into a full-blown content […]
User-Generated Content For Video Marketing: A Complete Guide
Have you ever seen a content creator showing their audience their latest purchase? People can find this type of content on various social media platforms, such as TikTok, Instagram, Facebook, and YouTube. But did you know that this kind of video content format is a powerful video marketing tool? Having customers feature your brand, digital […]
