Podcasts are one of the newest media consumed online. While most people typically watch video content on platforms like YouTube, the number of podcast listeners worldwide is increasing by the minute. According to recent reports, there are over 424 million podcast listeners globally and over 5 million podcast channels with more than 70 million episodes […]
Category Archives: Digital Marketing
The Basics of Podcast Audio Engineering
Podcasts are a new form of media that has been increasingly popular in recent years. Typically available on a wide range of platforms such as Apple Podcasts and Spotify, listening to podcasts is a convenient way to consume content. According to the latest reports, the majority of podcast listeners multitask while listening to podcasts. Some […]
Benefits of Facebook Marketing For Ecommerce Businesses
Founded in 2004, Facebook is recognized as the largest social networking site in the world. It has roughly 2.9 billion monthly active users comprised of a highly diverse demographic. Reports show that the highest usage of Facebook is among people between the ages of 45 to 54 years old. In addition to this, a majority […]
SEO In YouTube Video Marketing
Video marketing has been a pivotal marketing tool in recent years and social media platforms such as YouTube are a crucial part of this growth. Data shows that the global average monthly watch time on the platform is around 15 hours per month, much of this is consumed on mobile devices that are easily accessible […]
Ecommerce Marketing Trends To Look Out For In 2023
The past few years have brought tremendous changes in the world. Events such as a global pandemic and rapid technological advancements had significant effects on the economy and society. Much can also be said about digital marketing. There was the birth of social media influencers, the unprecedented rise of short-form video content, and even the […]
Steps In Building A Video Marketing Strategy
Did you notice the influx of video content on different platforms and digital channels? Posting an online video for marketing purposes is almost a must for every marketing campaign. According to recent reports, 86% of digital marketers use video as part of their marketing efforts. In addition to this, 84% of marketers say that videos […]
A Deep Dive On The Art Of Podcast Marketing
Over the years, digital marketing trends have changed dramatically. Gone are the days when pop-up ads are the most effective way to generate traffic and get customers. Now, consumers and even web analytics place a heavy emphasis on content, primarily on its value and relevance to web users. Even popular marketing strategies such as search […]
Proven Ways Creating Video Content Can Help Your Online Business
Marketing is an essential part of building a successful business. It is the primary tool used to promote and advertise your product or service in an attempt to rise above the competition. An effective marketing campaign can bring in customers’ attention, interest, and even loyalty which will ensure continuous revenue and sales. Taking this into […]
Helpful Ways For Businesses To Outsource Podcast Production
Using podcasts as part of a business marketing strategy is one of the newest trends. However, not everyone has the skill, talent, and experience in podcast hosting and production to do this all on their own. In situations where you need specialized talent to do work for you, outsourcing this to workers online might just […]
Success Metrics For Video Marketing Campaigns
Video content has been an important element in digital marketing in recent years. Since the rise of YouTube and the sudden popularity explosion of TikTok, online businesses have jumped into video content creation as part of their digital marketing efforts. But even though your digital marketing team is posting videos left and right, live streaming […]
