Social media is part of everyone’s lives, especially for the younger generation. With billions of people browsing through social media platforms every day, there is no wonder why digital marketers have utilized these platforms as part of their marketing campaigns. Creating a social media business profile is one of the first things that any online […]
Category Archives: Social Media
Benefits of Facebook Marketing For Ecommerce Businesses
Founded in 2004, Facebook is recognized as the largest social networking site in the world. It has roughly 2.9 billion monthly active users comprised of a highly diverse demographic. Reports show that the highest usage of Facebook is among people between the ages of 45 to 54 years old. In addition to this, a majority […]
Youtube vs. TikTok Marketing: Social Media Platforms Comparison
There are millions of social media users globally. That is why it’s no surprise that digital marketers jumped right into social media as a primary marketing and ecommerce platform. Social media offers amazing opportunities to reach a larger audience and advertise to diverse groups of people. However, using social media for marketing may not be […]
Digital Marketing 101: Social Media Platforms Comparison Guide
Social media is one of the most powerful digital marketing tools nowadays. It is typically used to boost online visibility, increase brand awareness, expand audience reach, gain web traffic, as well as generate quality leads. However, it’s safe to say that not every social media platform works the same way. Some media sites are best […]
Utilizing Social Media Platforms In Ecommerce
In this digital day and age, social media are some of the most used and visited websites. Different social media platforms cater to a wide range of users with millions of average daily users. Taking this into consideration, social media is widely considered one of the most effective ways for an ecommerce business to reach, […]
Marketing in Social Media Platforms Explained for Beginners
Marketing is an essential part of any business. However, a new form of marketing emerged in today’s digital age and the internet world. Instead of traditional marketing tactics such as newspaper ads and billboards, businesses turned to digital marketing to promote, sell, and advertise their products or services. According to the latest reports, social media […]
Social Media Platforms Comparisons: Guide For Effective Marketing
Social media networking sites are one of the most utilized marketing platforms for ecommerce and online businesses. It is a common target of different marketing strategies because of the multitude of people using social media. The latest 2021 data shows that there are roughly 4.62 billion social media users in the whole world. And, it’s […]
Social Media Trends of 2022 Marketers Need to Check Out
Social Media has evolved from simple, trivial tweets, status updates, and no-filter food posts, and it just keeps evolving. It has proven itself to be a tool for marketers and creators to promote their products, services, and their brand. However, despite its efficacy in promoting your content and brand out there, the trends change […]
Connecting with Your Customers through Empathy in Marketing
Marketers and content creators are in the business of establishing relationships between the company and their consumers, or their potential audience. This becomes apparent when we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more about your audience.” […]
Creating Funny Video Content to Engage Your Audience
Charlie Chaplin once said, “A day without laughter is a day wasted.” It’s been proven that not only is laughter healing, it’s in our nature to laugh or find things to laugh at. Marketers and content creators have been utilizing this, understanding the consumers’ need to look at something funny. But here’s the thing, humor […]
