Video content has been a key and defining element in today’s highly digital world. With the growing popularity of social media platforms and the proliferation of video content on all these channels, online users are easily exposed to a variety of videos whenever they browse the internet. But despite the popularity of video content, not […]
Category Archives: Video Marketing
Essential Things To Do When Creating Video Content
Video content has remained a critical element in today’s highly digital world. From mainstream video-sharing platforms such as YouTube and TikTok to video livestreaming sites like Netflix, video content has never been more accessible than ever before. But along with this notion of accessibility is the growing demand for more content. With video content’s popularity, […]
Uncovering The Digital World: Social Media Platforms Explained
In today’s highly digital world, social media platforms have become one of the leading channels for people to connect and communicate with each other. Through the years, these social media platforms have evolved to create the perfect digital sphere for web users. From Facebook’s simple user interface for social networking turning into a full-blown content […]
Everything You Need To Know About Mobile Video Marketing
Mobile video marketing has become a critical part of popular online business strategies in today’s highly digital day and age. Mobile videos, such as TikTok videos and YouTube Shorts, are becoming effective and powerful marketing tools for ecommerce businesses, online brands, and digital marketers. As mobile devices become more and more accessible and people’s attention […]
Top Video Marketing Tools For Digital Marketers
Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation. However, video content creation is not as simple […]
Short-Form vs. Long-Form Content In Video Marketing
Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content. According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]
How To Get Better At Creating Video Content
Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]
Key Video Marketing Statistics Digital Marketers Need To Know
Video content has been an essential element in today’s digital marketing industry. Instead of long-form blog posts or simple infographics, videos have dominated as the primary form of media to reach a targeted audience and effectively deliver a message. Over the past few years, video marketing has experienced an exponential growth. More and more digital […]
Guide To Video Marketing Key Performance Indicators
Video content accounts for the majority of web content. With more than 244 million viewers worldwide, there is no wonder why more and more digital marketers are looking into the different video marketing strategies to adopt in their campaigns. According to recent reports, 86% of digital marketers use video content and consider video as a […]
Proven Ways To Improve Your Video Marketing Strategies
Video marketing is an extremely popular strategy nowadays. According to recent reports, around 85% of digital marketers use video content as a marketing tool. In addition to this, 92% of marketers share that video offers positive ROIs. However, many still struggle to find the right formula to make their brand videos consistently perform and […]
