Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]
Category Archives: Content Creation
Reasons to Create Video Content for Your Business
It’s a common myth that creating video content is too expensive for a budding marketer or agency. This makes creators reluctant about creating video content in their marketing campaigns. However, traditional marketing methods are slowly fading out of the picture in exchange for dynamic and fun videos. Influencers have been utilizing this and have been […]
8 Engaging Video Content for Your Audience
The number of consumers watching video content is growing exponentially. Content marketing has transformed so much in the past decade, and video has been at the forefront. Marketers and companies have attested to how effective video marketing is in connecting your brand or business to your audience. However, despite the obvious potential of video marketing, […]
Audio Engineering for Podcasters
When people hear about audio engineers, the first thing that comes to mind is people who tweak and mix sounds and music behind complicated consoles and machines. A lot of people associate audio engineers with music production and recording studios, but people forget that the success behind a podcast also lies behind an audio engineer. […]
The Different Social Media Types Explained
If you’re an expert in digital marketing, you’ve probably already used major social media platforms such as Facebook, Instagram, and Twitter to expand your business’ reach. But did you know, that beyond gauging these apps according to their niche, capabilities and features, these social media platforms are categorized by marketers according to their type? Social […]
What Is Content Distribution?
So you’ve invested in content creation. You have a ton of great blog posts and have been trying to post regularly. Or, you know, at least as often as you can! But there’s just one problem: nobody seems to be finding your content. If this resonates with you, know that you’re not alone. Most of […]
8 Steps for Social Media Success in 2019
If you are planning on doing social media marketing in any capacity, one thing is certain: you need a strategy. At least that’s the case if you’re hoping to find success! The truth is that in the absence of a strategy, you’re merely posting on social media platforms for the sake of posting. And with […]
How to Generate Engagement
If you own a blog and nobody reads it, does it really exist? In many ways, no! For your blog to be significant and meaningful, it needs to get noticed, and it needs to drive engagement. This means creating the buzz factor. Not only do you need people clicking on your posts, but you also […]
6 Reasons to Update Your Website in 2019
Do you love your website? More importantly, do your customers love your website? As a business owner, it can be difficult to gain the necessary perspective to determine if your website is up-to-date. We get it, you’re a busy person. As an entrepreneur, you have your hand in just about everything. Having to worry about […]
