Connecting with Your Customers through Empathy in Marketing

Marketers and content creators are in the business of establishing relationships between the company and their consumers, or their potential audience. This becomes apparent when we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more about your audience.” […]

Creating Funny Video Content to Engage Your Audience

Charlie Chaplin once said, “A day without laughter is a day wasted.” It’s been proven that not only is laughter healing, it’s in our nature to laugh or find things to laugh at. Marketers and content creators have been utilizing this, understanding the consumers’ need to look at something funny. But here’s the thing, humor […]

How an Online Executive Assistant can be your Most Valuable Hire

According to a 2021 Statista study, there are 67 million freelancers in the US alone. Meanwhile, in one of the biggest sources of remote workers and virtual assistants the Philippines, there are approximately 1.5 million freelancers as of 2022. In those numbers, some of the highest paid freelancers are online executive assistants. The wealthiest and […]

Why Ecommerce is Your Next Frontier in Business

Humans have been trading goods since the beginning of civilization, but commerce really started when currency was introduced, and the global commerce as we know it began in the 16th century. From stalls, outdoor markets and small shops, trade has come a long way with supermarkets, retail shops, and even online stores. Together with their […]

A Manager’s Guide to Productivity

“A chain is only as strong as the weakest link,” so the saying goes. A company is just as good as its employees, and this is where managers are essential in the workings of a business, how productive the rest of the company will be.  One of the biggest hurdles and the most important tasks […]

Tips to Create a Great Video Content Strategy

Video has proven itself as a great medium for storytelling. Brands and companies can attest to the success videos have brought to their marketing campaign. For the past decade, video marketing has proven how it’s an effective way to connect with people. Videos have closed the gap between businesses and their target audience. However, as […]

Reasons to Create Video Content for Your Business

It’s a common myth that creating video content is too expensive for a budding marketer or agency. This makes creators reluctant about creating video content in their marketing campaigns. However, traditional marketing methods are slowly fading out of the picture in exchange for dynamic and fun videos. Influencers have been utilizing this and have been […]

Five Secrets Behind Successful Video Marketing

For the longest time, video marketers and content creators have been trying their hand at creating viral videos or making videos that leave a lasting impression. If a big number of views, shares, and engagement are elusive to you, perhaps you need to rethink how you’re creating your videos. Tips to Create Successful Video Content […]

8 Engaging Video Content for Your Audience

The number of consumers watching video content is growing exponentially. Content marketing has transformed so much in the past decade, and video has been at the forefront. Marketers and companies have attested to how effective video marketing is in connecting your brand or business to your audience. However, despite the obvious potential of video marketing, […]