Mobile video marketing has become a critical part of popular online business strategies in today’s highly digital day and age. Mobile videos, such as TikTok videos and YouTube Shorts, are becoming effective and powerful marketing tools for ecommerce businesses, online brands, and digital marketers. As mobile devices become more and more accessible and people’s attention […]
Category Archives: Digital Marketing
Using Podcasts For Content Marketing: What You Need To Know
Ecommerce or online entrepreneurship are highly competitive fields. Traditionally, businesses with physical stores have the luxury of focusing exclusively on rivals in the same area and niche. Unfortunately, circumstances are a lot different in the world of online business. It is tougher to engage an audience and attract potential customers with e-commerce since you are […]
Helpful Tips For Conducting Engaging Podcast Interviews
Podcast interviews are the most popular format in the podcast industry. It typically involves a podcast host and a guest that will be interviewed about a particular topic or niche. Podcast interviews are often considered simple as the format opens opportunities to provide valuable information while creating engaging conversations with podcast guests. However, conducting an […]
The Pros And Cons Of Adding Video To Your Podcast Strategy
Podcasting has become a popular marketing strategy for digital marketers nowadays. More and more brands are using podcasts as a tool to promote and advertise their businesses, products, or services. According to the most recent reports, there are roughly 2.9 million podcast channels worldwide. This is even expected to balloon significantly in the next couple […]
Top Video Marketing Tools For Digital Marketers
Video content is extremely popular nowadays. Creators use videos as a form of media and entertainment, while brands leverage them for marketing. There is even a continuously growing demand for video content from web users. Considering this, more and more people are looking into video content creation. However, video content creation is not as simple […]
Social Media Marketing Explained: Instagram Marketing
Instagram has become a widely popular social media platform. While the site started as a photo-sharing platform in 2010, it has evolved into a humongous platform with a wide variety of features. Acquired by Meta in 2012, Instagram’s popularity continued to grow and now has more than 2 billion monthly active users. But what exactly […]
Short-Form vs. Long-Form Content In Video Marketing
Video marketing is one of the primary content strategies online businesses and brands use nowadays. Videos are proven to be effective in increasing engagement and drawing audiences. Considering this, more and more digital marketers are looking into creating video content. According to recent reports, roughly 91% of marketers use videos as a marketing tool, and […]
Comprehensive Guide To Ecommerce Funnel
Digital marketing is a tedious process. Businesses need to find customers and consistently convince them to consider and buy their digital products, goods, or services. But did you know that there is an overarching strategy used to guide customers through their buying journey? The ecommerce marketing funnel is used to turn the general public into […]
Building A Podcast Content Strategy
Have you ever thought about starting a podcast channel? Podcasting has been an increasingly popular type of media in recent years. More and more people in the digital industry are venturing into podcasting – whether it’s for marketing or simply a hobby. Regardless, it is a common goal among podcasters to gain a lot of […]
How To Get Better At Creating Video Content
Videos have dominated the digital world. Video-sharing platforms like YouTube and live streaming sites such as Netflix experience a continuous rise in demand. Along with this comes the heightening competition in the video content industry. Viewers are no longer satisfied with boring and one-dimensional videos. Instead, they are demanding higher quality and more engaging content. […]
